Hungry Talks

Mcdonald's are late adopters of meat-free meals, meaning consumers don’t consider them as a viable option to try meat-free burgers. The brief was to design a print execution as part of a campaign that encourages Australians that their meat-free options is just as good.

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My design attempts to make a comedic connection to the famous painting 'The last supper' by Leonardo da Vinci. Having the animals sitting around the table sharing a meal supports the tag line that now everyone can enjoy a Maccas meal, including animals that would be typically found in our burgers

This breif was to design a poster to align with the phrase "Did you know..." and format an idea based on how I continue the sentence. Using only an image and a few words I was able to create a story that can be translated in many ways and can touch the emotions and relations of many different people.

For this brief, we were tasked to choose from a selection of photos to create a design that followed the words “I’d rather” whilst embodying freedom and light. My design incorporates a woman looking into her reflection with a saturated overlay of flowers across her face which appears dainty and feminine, the design is gentle and yet powerful with a bold colour theme. The phrase “I’d rather go outside for a little” is simple and meaningful, representing her longing for freedom and independence. The piece also relates to the current covid-19 lockdown situation in Australia which has led to many longing for their freedom and missing simply being outside.

This brief was quite difficult as I was tasked to design a piece for Nissen, advertising their new car which is electric and promoted an eco-friendly drive for those working in the city with busy lives. For this design, I wanted to avoid using images as I wanted the design to be original as possible which I achieved through a design that focuses on the concept of ‘driving green’, with the car driving away through a bustling city with leaves trailing behind rather than toxic chemicals, and the tag line reading “Your New Drive is Green” beside the iconic Nissen logo.

For this Hungry Talks brief, I was tasked to design a poster for the Australian Water Safety Council (AWSC) encouraging men to think before they act when attempting to save a drowning child. The idea is to keep the message clear and concise without striking fear into parents. Also ensuring ideas for alternative flotation devices are listed to ensure the target audience is able to mentally asosciatebthese common beach items with a 'life saving tool'.